About 5 years ago, Kent Bicycles digital presence was severely lacking. Their website was in desperate need of updating to a modern feel, functional catalog products, and utilizing it’s presence on the internet to it’s advantage.

Our marketing team goal was to bring Kent Bicycles into the 20th century. We strategized a whole new digital presence with a new website look & feel, a functional bike collection & product catalog, helpful bike information, downloadable manuals, & connecting customers to the services they may need.

Shortly after, I re-branded our logo to include “Pedal Together” to empower families everywhere to spend time together while living a healthy lifestyle. This logo would send a ripple effect that would be used across not only our newly re-branded website, but across our headquartered offices. Physical applications included business cards, letterheads, envelopes, brand guides & palettes, our building signage, and employee nametags.